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The good, the bad, and the aspiring creative.

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    10 Things You May/May Not Have Thought to Yourself during The Avengers

    1. Oh good, I know who Loki is. This movie should be smooth-sailing from here.

    2. Is it just me, or are there a lot of gaps in this script I’m distracted from by all the witty one-liners?

    3. Chris Evans, that is a mighty nice butt you have.

    4. I wonder if a bear hug from Chris Hemsworth’s rock solid arms would be painfully cute…or just painful. Painfully cute, definitely.

    5. I love Jeremy Renner, but why is he in this movie?

    6. I hate Scarlett Johansson; why is she in this movie?

    7. What happens when Hawk runs out of arrows? Wait, why isn’t he running out of arrows? Damn it, Hollywood.

    8. NYC in every superhero movie always gets ruined. We never talk about how it’s going to be rebuilt once the fighting is over. 

    9. All the extras are so… pointedly… multicultural. 

    10. Is this movie over yet? 

    — 3 days ago
    He Used That Font Face on his Marriage Proposal Banner Ad?

    AdAge wrote a short and sweet article about how an ad salesman proposed to his  digital associate media director girlfriend.

    I couldn’t get past the first few sentences of the article because all I kept thinking was “Is that Monotype Corsiva? Why?! Why did he choose that font face?!”

    Maybe it was on purpose. I hope it was on purpose. I hope she didn’t mind. Well obviously, not because she said yes.

    I sure would have had a hard time getting past that font face; I would have missed the entire proposal.

    — 2 weeks ago
    Samuel L. Jackson & Zooey Deschanel in new Apple ads

    I’m not sure how I feel about these new ads. 
    Well no, if I was being completely honest, I don’t like them. Too much of celebrity + Siri, not enough Apple.

    And yes, I adore Zooey but when will the ”I’m so cute and quirky” strategy get old already?

    — 1 month ago
    I’m a sucker for well-designed packaging

    Well, this time it’s not about functional packaging per se. It’s more about how pretty it looks.

    The “Bees Knees” packaging below is a great example of how to use clever and elegant design to reflect brand identity throughout the packaging.

    Honey packaging for Klein Constantia Farm by Terence Kitching


    Eduard Duch of Barcelona-based design studio Atipus


    Allan Peters

    — 1 month ago
    From Advertising’s Golden Age

    With the clutter and noise of our ads today - not to mention that we can’t take a single step forward without being bombarded with advertising messages - these ads below are refreshing in their simplicity.

    If only we weren’t always rushing to get places, too busy to stop and read an ad…

    From “14 Great Ads By The Real Mad Men, And What Drove All That Cleverness

    14 Great Ads By The Real Mad Men, And What Drove All That Cleverness

    14 Great Ads By The Real Mad Men, And What Drove All That Cleverness

    14 Great Ads By The Real Mad Men, And What Drove All That Cleverness

    — 2 months ago